I turn my passions into actions to design a more joyful future.

My purpose is to design inclusive and delightful experiences that respect and enrich users’ lives with sustainable practices by amplifying my strengths, passions, and relationships.

As a product designer I harness my curiosity, drive, critical thinking, and dedication to my craft to create conscientious and well-rounded experiences to empower users worldwide.


❤ Passion for design

✏ Strong communication and presentation skills

👯‍♀️ Enjoys working collaboratively with diverse teams

✨ Great sense of aesthetics

🤔 Ability to consider business needs and technical constraints

🕵🏻‍♀️ Passionate about design research

🦄 Experience in front-end development

👀 High attention to detail

😊 Positive attitude

⚡ Experience working in agile environments

🙋🏻‍♀️ Values giving and receiving feedback

📚 Hunger for learning new things

💻 Great collaboration skills with developers and engineers

💪🏼 Comfortable assuming project ownership

💭 Passionate about creative problem-solving

👩🏻‍🏫 Enjoys mentoring others

🌎 Interest in designing for accessibility

💁🏻‍♀️ Ability to work autonomously

Work Experience

July 2018 → Present

Salesforce ◆ Lead Product Designer

Within the Salesforce Platform UX team, I spent my first two years designing for Heroku, and then I moved on to work on the wider Salesforce Developer experience, and more. I work remotely from Madrid with a distributed team spread across the entire world.

What I've done so far

December 2015 → July 2018

Carto ◆ Product Designer

As a Product Designer at Carto, I worked building and improving Builder, an open-source location intelligence tool that turns location data into business outcomes. Since the design team was a small one, we all worked with every department to ensure a cohesive design all around. That’s why I also juggled in some web, brand, and graphic design work.


Ariana Escobar - CARTO: Product Design

Ariana Escobar - CARTO: Brand design

Ariana Escobar - CARTO: Event Design

What I used to do at Carto


ADG Laus Gold Award in UX Design for Carto Builder → 2017


April 2012 → December 2015

Hipertextual ◆ Design Team lead

Hipertextual is one of the most important online media outlets focused on technology, science, and culture in Spanish. During the three years I worked there, I started as a designer and ended up leading the company’s design and development team. Beyond managing the team, my job involved the creative direction of every product and collaboration and keeping good relationships with clients such as Telefónica. I was a hands-on designer working with my team to create beautiful websites, brands, and user experiences for the company and our clients.


Ariana Escobar - Hipertextual: Web design

Ariana Escobar - Hipertextual: Gift guide 2015

Ariana Escobar - Telefónica: Web design

August 2013 → October 2013

U-tad ◆ Game Designer

For the final project of my Master in Game Design, we had to create a game for Android in a completely realistic work environment and schedule. We learned to work side by side with the other students from the Masters in Game Art and Game Development. I worked in almost every aspect of the design process, from concept development and level design to game balance optimization.

May 2011 → July 2011

Experimenta Magazine ◆ Art Department Intern

Experimenta is a renowned international design magazine from Spain. During my internship I worked curating new design projects to feature in the online magazine, doing design research for the revamp of their online store, and covered a Design Week, among other things. I learned a lot about editorial design and had first-hand contact with different design disciplines that shaped my interest towards design.

February 2010 → May 2010

Harper’s Bazaar Spain ◆ Art Department Intern

I was able to experience and learn from the production process of a national monthly fashion magazine. I mostly assisted in the daily planning and photography editing but I also proved my organization skills and my ability to work efficiently in a fast-paced environment.

<aside> 🙂 Let’s talk! Email: [email protected] Website: arianaescobar.com



March 2021 → April 2022

Salesforce Leadership training

Accelerate ◆ Remote

September 2020

The Humanity-Centered Masterclass